Friday 21 November 2008

SAMPLE PRESS RELEASE

NOTE: Please take into consideration that this is a sample press release, indicative of the style I write in and the tone and doesn't report any 'news' as such.

FOR IMMEDIATE RELEASE
Contact: L Wallace
Company Name: UK Copy
Address: Swansea, UK
Email: lucy@ukcopy.com
Website: http://www.ukcopy.com
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Low Online Business Sales: New UK Copywriter On Web Marketing Scene
Professional Copywriter Lucy Wallace Offers a Solution to Shoddy Website Content

Swansea, UK - November 20th 2008: In the run up to the peak of the credit crunch and the difficulty of getting through Christmas during an economic crash, businesses are advertising via the internet, on individual websites and through affiliate links in the hope to boost sales. However many of these websites are presented with what has been deemed 'poor quality' content.

As Christmas draws nearer website owners are desperate to spruce up the text on their pages, to make it easier to read and to get their point across concisely. This involves a copywriter with talent and the ability to understand the subject and it is copywriters like Lucy Wallace from Swansea, UK who feel they are able to help.

"The demand for knowledge and information doesn't just come from desire" comments Lucy; "it comes from a global need to keep up to date on what's happenning, where we are and where we're heading".

Lucy Wallace, aged 21, began writing professionally in April 2008 for esteemed creative media agency Angry Ant Media. She then went on to develop skills writing on a number of subjects and in a number of formats (including Press Release writing, search engine optimised article writing, first person review writing and blog posting). She believes that the money lies in good content, placed on user friendly websites which rank highly in the search engines, and without decent content the business is bound to suffer a loss in sales.

As the economic downfall envelopes the planet in an unsavoury and increasingly worrying fashion, business are seeing that they don't have to suffer losses if they market their product/service in the right places and well. Freelance UK copywriter Lucy Wallace has put herself on call to provide good content for business marketing websites and hopefully see them through the crunch.
____________________________________________________________________
UK Copy
Swansea, UK

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Saturday 8 November 2008

Grippity Great or Grippity Ghastly? (Blog Post)

So it looks like the innovative yet bizarre Grippity back-typing keyboard is almost upon us, in all its terrifyingly weird glory. Is this what the future holds? Bizarre keyboards which require even more effort to use as you have to hold them off the desk? It looks like the answer to that question is yes.

Ok so the keyboard is useful for when you're on the move and perhaps one day it'll be integrated into small-sized laptops for portable functionality. That's where the product will really shine and to be honest, while I might bash it, it's actually a freakin' great idea. The more you look at it the more it grows on you (after that initial shock akin to finding a huge spider next to the toilet of course).

I think what I like about it the most is that it's almost typewriter-esque and a little 1980s. It's almost kitsch before it's even been released (which, by the way, should be in about half a year's time). Yet unfortunately the chances of it being retailed at a price low enough for anyone to bother to buy it straight away are slim. If you love it that much, go for it, but I'm not overly fussed.

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