SAMPLE PRESS RELEASE

NOTE: Please take into consideration that this is a sample press release, indicative of the style I write in and the tone and doesn't report any 'news' as such.

FOR IMMEDIATE RELEASE

Contact: L Wallace
Company Name: UK Copy
Address: Swansea, UK
Email: lucy@ukcopy.com
Website: http://www.ukcopy.com
_______________________________________________________________________________________

Low Online Business Sales: New UK Copywriter On Web Marketing Scene
Professional Copywriter Lucy Wallace Offers a Solution to Shoddy Website Content

Swansea, UK - November 20th 2008: In the run up to the peak of the credit crunch and the difficulty of getting through Christmas during an economic crash, businesses are advertising via the internet, on individual websites and through affiliate links in the hope to boost sales. However many of these websites are presented with what has been deemed 'poor quality' content.

As Christmas draws nearer website owners are desperate to spruce up the text on their pages, to make it easier to read and to get their point across concisely. This involves a copywriter with talent and the ability to understand the subject and it is copywriters like Lucy Wallace from Swansea, UK who feel they are able to help.

"The demand for knowledge and information doesn't just come from desire" comments Lucy; "it comes from a global need to keep up to date on what's happenning, where we are and where we're heading".

Lucy Wallace, aged 21, began writing professionally in April 2008 for esteemed creative media agency Angry Ant Media. She then went on to develop skills writing on a number of subjects and in a number of formats (including Press Release writing, search engine optimised article writing, first person review writing and blog posting). She believes that the money lies in good content, placed on user friendly websites which rank highly in the search engines, and without decent content the business is bound to suffer a loss in sales.

As the economic downfall envelopes the planet in an unsavoury and increasingly worrying fashion, business are seeing that they don't have to suffer losses if they market their product/service in the right places and well. Freelance UK copywriter Lucy Wallace has put herself on call to provide good content for business marketing websites and hopefully see them through the crunch.
____________________________________________________________________
UK Copy
Swansea, UK

http://www.ukcopy.com

Read more...

Grippity Great or Grippity Ghastly? (Blog Post)

So it looks like the innovative yet bizarre Grippity back-typing keyboard is almost upon us, in all its terrifyingly weird glory. Is this what the future holds? Bizarre keyboards which require even more effort to use as you have to hold them off the desk? It looks like the answer to that question is yes.

Ok so the keyboard is useful for when you're on the move and perhaps one day it'll be integrated into small-sized laptops for portable functionality. That's where the product will really shine and to be honest, while I might bash it, it's actually a freakin' great idea. The more you look at it the more it grows on you (after that initial shock akin to finding a huge spider next to the toilet of course).

I think what I like about it the most is that it's almost typewriter-esque and a little 1980s. It's almost kitsch before it's even been released (which, by the way, should be in about half a year's time). Yet unfortunately the chances of it being retailed at a price low enough for anyone to bother to buy it straight away are slim. If you love it that much, go for it, but I'm not overly fussed.

Read more...

MAXIS Fans on Tenterhooks Waiting for Sims 3 2009 Release

Electronic Arts subsidiary company Maxis welcomes back fans to embark on a brand new take on life simulation in 2009. The Sims 3; a graphically superior sequel to Will Wright’s ‘The Sims’ and ‘The Sims 2’ is set to be released within the next fiscal year.

So what makes the Sims 3 so different to its predecessors? Not only have the graphics improved but game play has also been dramatically altered. To start off, the Create-A-Sim function now allows players to assign ‘personality traits’ to their Sims, such as ‘kleptomania’ or ‘easily bored’ and the character will express these traits in their autonomous behaviours during game play. Moving forward, each neighborhood is open-plan, which means that game play is faster and without load screens i.e. the player follows their character as they walk from house to house.

The Sims 3 is expected to sell well over 1 million copies in its first year, bringing existing fans and new players the chance to create their own family and control every aspect of their lives. This new release is just the latest instalment in what has become one of the largest gaming franchises the world has seen, spanning an audience in 22 countries, across all ages and both genders.

Nobody knows for sure the exact date that the Sims 3 will be released. Maxis have simply told us that it will be in the 2009 fiscal year. The word on everyone's lips seems to be that however long it takes, it will be worth the wait.

Read more...

Lucy Wallace's Sweet Potato with Cheese and Broccoli Sauce

Lucy Wallace's Sweet Potato with Cheese and Broccoli Sauce
A couple of weeks ago in a desperate attempt to find something nutritious for lunch I bought a sweet potato. I wasn't thinking what I'd do with it and just resigned myself to the fact that if nothing popped up of its own accord, I'd eat it plain.
Of course when the day came I didn't much fancy that and set about making something simple from scratch to go with my oddly shaped bright-orange veg. I find sweet potatoes can be a little bland so the rich cheese sauce really brings out its sweet flavour. The broccoli is optional but I find it brings the dish together. (Recipe serves one)

Ingredients:
1 Sweet Potato
1 tbsp olive oil
Tin foil
1 tbsp butter
100g grated cheese (mature cheddar is best)
50ml double cream
Broccoli (however much; I used about 5 branches)
Seasoning (salt, pepper and dried coriander)
Garlic (1 clove, crushed or 1tsp garlic paste)


Method:
Pre-heat the oven to 200ºC (gas mark 6).

Wash sweet potato and place on a square piece of tin foil. Cover with olive oil, sprinkle with salt and pepper and wrap the foil around it loosely. Place in the middle shelf of the oven.

Leave potato cooking for 45 minutes and then bring a saucepan of water to the boil for the broccoli (add a pinch of salt if you want this to happen quickly). Once boiling turn down the heat to simmer and add the broccoli.

Leave broccoli simmering for 10 minutes and then melt butter in a saucepan over a low-medium heat. Add the cheese, garlic, coriander and give it a quick mix before pouring in the cream.

Stir sauce occasionally until it goes thick. Meanwhile, take the potato out of the oven, place it on your plate and slice it long-ways down the middle. Add a bit of butter to flavour, drain the broccoli and place it in the potato. Finally, simply pour the cheese sauce over the top and serve!

Read more...